Advertising Research Foundation Annual Conference
Register now to watch the free live video webcast of the Advertising Research Foundation Re:think 2009 keynote presentations from Monday March 30 to Wednesday April 2, 2009.
The world is imploding. Money is tight. Volatility and fear are real. Proven approaches are rare, and research is two years behind consumers. A seismic sea change in ad/marketing research is underway, experience that change in action as industry thought leaders chart the new course at Re:think 2009.
It’s time to re:think research or risk obsolescence. It’s time to shift from mind-numbing numbers crunching to mind-expanding consumer listening. It’s time to be the fittest and make marketing decisions that go beyond survival.
No one can predict the future, but preparation is everything. Re:think 2009, The ARF 55th Annual Convention + Expo, is the place where needs meet solutions. Where forward-thinking companies are gathering for three seminal days on three transformative issues essential to the systemic change advertisers, agencies, media and research companies must make now.
Register now for the live video webcast.
Day 1
Research Transformation – The Necessary Future
Is traditional research irrelevant? Will research be on life support by 2012? Lightspeed technology innovations are driving research transformation, yet 80% of research is spent looking backward. Intelligent fact-based research is needed more than ever. If Google may soon be the biggest research company, how will traditional research companies compete?
New data feeds and predictive pipelines are out there ready to harness. Learn from leaders using them for whom there is no status quo. Master the groundbreaking research solutions redefining market research now.
Day 2
360° Media and Marketing – The New Lens is Human
Simply put: if consumer knowledge is not driving your marketing decisions, you will fail. Multi-platform, multi-media means multi-choices, making it more imperative than ever to build people-centered plans with strategic precision. The gap between consumer connectivity and smart-power research is huge and growing. Connecting is everything, and success depends on new tools, new technologies and new models that put the human at the center of marketing.
Day 3
Innovating Innovation – Moving Beyond New and Different
A how to primer from the prime movers of innovation. Forward-focused advertisers and thinkers speak out on the process, thinking and tools that they’re using to transform research from reactive to proactive, from post-emptive to pre-emptive, from passive data collection to consumer-imprinted research.
Stop Playing Consumer Catch Up
Strategic inflection is here – the tipping point where errors are fatal and structural change is imperative. Re:think answers this critical need with strategic solutions:
- 20+ forward-focused innovators from every sector of the industry speak out.
- 30+ Key Issue Research Forums on new business critical issues.
- 2000+ industry leaders all under one roof. Learn, share and innovate at the industry event of the year.
Listen + Learn from Pros and Provocateurs
Dr. Gary Flake, Microsoft Live Labs • David Verklin, Canoe Ventures • Alan Wurtzel, NBC Universal • Donna Goldfarb, Unilever Americas • Susan Wagner, Johnson & Johnson • Dr. Bob Deutsch, Brain Sells • David Calhoun, The Nielsen Company • Susan Whiting, The Nielsen Company • Eric Salama, The Kantar Group • Bob Johansen, Institute For The Future • Dr. Romesh Wadhwani, Information Resources, Inc.• Jerry Wind, Wharton - SEI Center for Advanced Studies in Management • Jerry Zaltman, Olson Zaltman Associates • Dr. Drew Westen, Thinkscan.com • Google • Coca-Cola • Levi Strauss and more to be announced!
Who’s Coming?
2000+ top tier corporate leaders, research leaders, marketers, futurists, change agents, technocrats and social scientists. This is the one conference where world-class marketers, agencies and innovators mix it up in an intensive, no-thoughts-barred open exchange of information, ideas and innovation.
The Procter & Gamble Company, The Hershey Company, General Mills, Inc., Kraft Foods, The Coca-Cola Company, Wal-mart Stores, McDonald’s USA, Capital One, Novartis, Johnson & Johnson, McNeil Consumer Healthcare, Draft FCB, Leo Burnett USA, DDB Chicago, Scripps Networ ks, Conde Nast Publications, Discovery Communications, Thinkscan.com, Synovate, Knowledge Networks and Insight Express will be there – shouldn’t you?
Register now for the live video webcast.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
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