Bob Johansen, Institute For The Future
Bob Johansen, Distinguished Fellow, Institute for the Future, spoke at the Advertising Research Foundation annual Re:think convention about leadership in challenging times with a focus on how understanding the future can help companies compete better in the present.
What external future forces will affect advertising research as it transforms over the next ten years? Futurist, Bob Johansen, a ten-year forecaster at the Institute for the Future — the only futures group ever to outlive its forecasts— provided a taste of those forces through a series of digital “what if” stories from the future. Bob is a social scientist by training, with a continuing interest in world religions and faith. He is the author of Get There Early: Sensing the Future to Compete in the Present .
We originally broadcast Bob’s presentation as a live video webcast.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
Hi there great stuff. All the attitudinal research on Gen Y though conflicts with that the fundamentalism forecast. Plenty of pollsters work contradicts. Is this basically saying there will be a big backlash that can counteract 100M Gen Y and their natural multi-culti tolerance? Will uncertainty and economic degradation he talks about create that kind of a backlash? Do you under-estimate the dynamism and energy of this 100M strong group with more education to reinvent the World even bigger than the Baby Boom rather than suffer so much as victims of a corporate breakdown scenario?