Related Post

Recently in Business

Recent Comments

• Dear Rupert
• Dear Rupert
• Skype Calls
• The Wealth of Networks - With Yochai Benkler
• Social Media Monitoring Tools
• Social Media Monitoring Tools
• INDEPENDENT FILMMAKING IN THE DIGITAL WORLD
• INDEPENDENT FILMMAKING IN THE DIGITAL WORLD

Global Media and Advertising

The Transition - TV, Broadband, Mobile and Social Media


As global media is transformed from a broadcast television based economy to a revolutionary media world with multiple disciplines, structuring advertising concepts and strategies equal to the profound change is the task at hand.

In this session, the panelists looked for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV.

As the consumer is being both barraged by content and choice, he/she is invariably being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move ever forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution.

The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base.

Speakers

• Bob Jeffrey, Chairman and CEO, JWT Worldwide
• Miles Nadal, Founder, Chairman and CEO, MDC Partners Inc.
• Eileen Campbell, CEO, Millward Brown Group
• Lee Doyle, CEO, Mediaedge:cia
• Mark J. Penn, President of Penn, Schoen and Berland and Worldwide President & CEO, Burson-Marsteller
• Carl Fremont, EVP, Global Media Director, DIGITAS
• Bill Battino, GBS Managing Partner, IBM Global Communications Sector, Moderator

You can watch all sessions from the conference here.

Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.