Humans and the Economic Crisis – Marketing with Understanding
Jerry Zaltman – Founding Partner Olson Zaltman Associates and Professor Emeritus Harvard Business School
At this life-changing, game-changing moment of economic turmoil, it’s more important than ever to connect with consumers on a human level. Those who “get it” stand to reap the benefits. Zaltman’s new study, “U.S. Economy and Its Impact on Americans” digs beneath the poll statistics into the consumer psyche for the deep metaphors and emotional drivers impacting consumer behavior today.
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