Bridging TV and Broadband
Strategic Relationships - Advertising, Technology & Content
2009 is the Year of Broadband and Television. Most major television networks have launched ad-supported or subscription-based online video initiatives. They’re competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail.
Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What’s happening in 2009, and what are the implications for 2010 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger.
This lively and frank discussion covers the present and future of the industry’s hottest topic!
Speakers
- Fahad Siddiqui, Director Strategy & Partnerships, Business Development Americas, France Telecom
- Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.
- Luke Bradley-Jones, EVP, Digital Media and Business Development, BBC Worldwide America
- Richard Kang, EVP, Strategy & Business Development, MTV Networks
- John Riske, Director of Business Development, Swarmcast
- Ed Forman, COO and EVP, ActiveVideo Networks
- Jed Horovitz, President and CEO, Internet Video Archive (IVA)
- Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
You can watch all sessions from the conference here.
This article was created by the editors and producers at ScribeMedia.Org.
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