Tune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.
Measuring media has never more crucial. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. But even vaunted media brands are struggling to justify their claims. Along comes TiVo, promising to measure audience as never before. Nielsen says it measures better than anyone. Naked Media host Dorian Benkoil will ask our guests, executives Jon Gibs from Nielsen and Todd Juenger from TiVo, to explain what they’re doing, how they’re challenging each other, and how anyone can make sense of the myriad ways to try to measure media today — time spent, composition, engagement, and dozens of other “metrics”.
We’ll also discuss other leaders in the space. And, as always, we’ll make sure there are “aha” moments where we give you, our users and participants, the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” commentary and other treats.
Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.
