ScribeMedia.org

The world is becoming an ever-growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter.

ooyala is a video platform company that was founded by 3 former Google engineers. I spoke to Sean Knapp, CTO, about the opportunity they saw in the market that inspired them to leave a cushy job on the Google campus two years ago for the risky unknown of Internet start-up.

Measuring media has never more crucial — or more muddled. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. As audiences flee, programmers need to prove they’re getting to the viewers, readers and users they claim. Even vaunted media brands are struggling to justify their claims.

In advance of the most recent episode of Naked Media, The Battle Over Media Measurement, our live video webcast interview with Jon Gibs of Nielsen online and Todd Juenger of TiVo, Dorian wrote a little jingle about media measurement.

I’ve noticed, when at home both on wireless and, in seeking to improve the connection, tethered via Ethernet directly to my newly installed cable modem, that my connection is crap. And it seems to be getting crappier.

On Naked Media today, we opened with a joking jingle about media measurement. A few of you have asked for the lyrics. Here they are. Thanks for watching. Next show, June 23, we’ll have Rich Antoniello, publisher of and CEO of Complex Media, which publishes Complex magazine.
{Spoken Open) Want to figure out your audience, measure [...]

I subscribe to the Adam Carolla podcast. I was walking down Market Street in San Francisco today, in the sweltering heat, feeling like I was on a death march.

Tune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.
Measuring media has never more crucial. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. But even vaunted media brands are struggling to justify their claims. Along comes TiVo, promising [...]

Tune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.

Tune in today and tomorrow for a live video webcast of the Streaming Media East conference in NYC. Watch keynotes, panel discussions and speaker interviews.