Although mobile advertising isn’t mainstream just yet in the U.S., the market is growing much larger. According to the Kelsey Group, U.S. mobile advertising revenues will grow to $3.1 billion in 2013 from $160 million last year.
This raises questions such as: What types of mobile social ads are generating the most clicks? Which mobile social sites and apps are advertisers most interested in? How are companies tackling the challenge of properly displaying ads on the differing screen sizes on the hundreds of handsets in the market? What are site owners doing to engage consumers through ads? Which advertisers are effectively reaching consumers through mobile social sites and apps?
Session participants also discuss other monetization options.
Panelists
Ali Diab, VP of Product Management, AdMob
Jesse Goranson, SVP, Mobile Media, Nielsen Mobile
Chandra Hill, VP of Mobile Business Operations, MySpace
David Thacker, Principal, Greylock Partners
Moderator: Bambi Francisco, Founder and CEO, Vator.tv
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