Bambi Francisco interviews Joe Kennedy, President and CEO, Pandora.
For those who don’t know, Pandora is an iPhone application that essentially acts as a personalized radio station. You tell it what kind of music you like, it plays songs for you, you let it know which songs you like and dislike as they are played, and Pandora learns your tastes so it can deliver music that you like.
About Pandora
Since we started back in 2000, we have been hard at work on the Music Genome Project. It’s the most comprehensive analysis of music ever undertaken. Together our team of fifty musician-analysts has been listening to music, one song at a time, studying and collecting literally hundreds of musical details on every song. It takes 20-30 minutes per song to capture all of the little details that give each recording its magical sound – melody, harmony, instrumentation, rhythm, vocals, lyrics … and more – close to 400 attributes! We continue this work every day to keep up with the incredible flow of great new music coming from studios, stadiums and garages around the country.With Pandora you can explore this vast trove of music to your heart’s content. Just drop the name of one of your favorite songs or artists into Pandora and let the Genome Project go. It will quickly scan its entire world of analyzed music, almost a century of popular recordings – new and old, well known and completely obscure – to find songs with interesting musical similarities to your choice. Then sit back and enjoy as it creates a listening experience full of current and soon-to-be favorite songs for you.
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