Reinventing the Ad Model Through Discovery and Targeting
While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users’ inability to find the videos they seek and limitations on targeting ads against particular content.
This panel explores how industry participants are addressing these challenges and starting to show results. Hear the factors that are affecting the current business models for online video advertising and the hurdles that need to be overcome to truly allow content to be monetized on the web.
Moderator:
Billy Shipp, Manager, Online Advertising Operations, Current TV
Panel:
Peter Naylor, SVP, Digital Media Sales, NBC Universal
Melissa Mulvihill, Head Of Sales, FreeWheel
Joe Wilson, VP, Strategic Product Development, Turner Broadcasting
David Rice, VP, Product, Metacafe
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
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