Internet Video, Advertising & Marketing
The Next Generation of Consumer Reach
Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium.
The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for.
Speakers
Lon E. Otremba, Chief Executive Officer, 360 Media
Joy Marcus, US General Manager, Dailymotion
Jill McNabb, Marketing Vice President, Naming Services, VeriSign, Inc.
Stephen Condon, VP of Sales & Marketing, PixelFish, Inc.
Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC
Mark Rotblat, VP of Business Development, TubeMogul, Inc.
Dan Rosen, Head of Americas, KIT digital
Eric Elia, VP of Professional Services, Brightcove
Scott Cohen, President, Dimestore Media, Moderator
Our coverage of Digital Hollywood would not be possible without the support of our sponsors, who support our mission to share educational content for the benefit of the media, film, broadcast, online video and advertising communities:
- Adobe: creator of flash and flash media server;
- Ooyala: live and on-demand video platform for organizations and individuals that produce video;
- Telestream: live video webcasting software for Mac and PC;
- ProFlixSales: production equipment for the video production community;
- Highwinds: content delivery network for live and on-demand video;
- LiveU: mobile video broadcasting solution;
- ioStor: data storage for media professionals.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
[…] The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for………[read entire article] […]