International and U.S. Experiences – Contrast or Convergence?
Holistic measurement is the subject of intense interest for all constituencies in the communications industry globally. In this session, conference participants will gain new insights from a WFA review of global holistic measurement initiatives in progress in several countries outside of the U.S. including the UK, France, Australia and Brazil.
PANELISTS
Jennie Beck – Global Director, TNS Media
Gerard Broussard – Managing Partner, MediaLab
Artie Bulgrin – SVP, Research and Sales Development, ESPN, Inc.
Jane Clarke – VP, Insights & Innovation, Time Warner Global Media Group
Bill McKenna – President & CEO, IMMI
Shubu Mitra – Director, Marketing Communication Effectiveness, The Coca Cola Company
MODERATOR: Giovanni Fabris – Principal/Consultant, Fabris Media Marketing Services
