Today on Naked Media, guests Roger Black and Rich Antoniello found it surprising when I cited figures that showed the Economist’s Web traffic fell from 2007 to 2008 (even as the magazine, and the company’s revenues grew). The Economist’s Web traffic is down, but as a business it does better. The other news mags gain Web traffic, but their businesses do worse. Not sure what conclusions to reach: Perhaps there isn’t one and the fact the mag is doing better is divorced from the website’s performance.
But here’s the link to the Pew project where I got my info.
