ScribeMedia.org

The Tricaster is a beast. A box about the size of a Wiener Dog (I couldn’t think of anything else), the Tricaster can handle multiple SD camera inputs. It also has a cool feature that allows me to install a tiny application on any Mac or PC in our network so that the Tricaster can then “see” that computer and pull the desktop of that computer into my production.

Traditional television is moving to the Internet. Though today’s consumer can effectively avoid watching advertising on TV through new time- and place-shifting technologies, the “opt-out” function and other choices make it easier than ever for consumers to skip ads online too.

If Twitter is chattered conversation you need to treat it as such. If you approached a social gathering like a party and said, how am I going to use this situation, and worse, articulated it and acted like it, you’d come off as abrasive and crude.

Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by User Generated Media, broadband video, social networks, the blogosphere and the world of Podcasts.

A new parody to sung to the theme of American Pie takes down the media industry.

The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process.

How can content companies and ad agencies create the most compelling video ads? What is the best way to leverage the brand awareness and interactivity that online video advertising has to offer?

While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users’ inability to find the videos they seek and limitations on targeting ads against particular content.