Holistic Media Measurement: International and U.S. Experiences – Contrast or Convergence? - ScribeMedia.org

Holistic Media Measurement: International and U.S. Experiences – Contrast or Convergence?

by Peter Cervieri on July 1, 2009 in Business

Holistic measurement is the subject of intense global interest in the communications industry. Gain new insights from a WFA review of holistic measurement initiatives in progress in several countries.

Speakers

Jennie Beck, TNS Media
Gerard Broussard, Consultant
Artie Bulgrin, ESPN
Jane Clarke, Time Warner Global Media Group
Bill McKenna, IMMI
Shubu Mitra, Coca Cola

Peter Cervieri

Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.

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