Social media sites continue to soar in popularity, turning traditional user communication on its head. Sites are working to keep up with the social media expectations of their users, including actively updating content on social networking and micro-blogging sites to leverage these communities while adding social media elements to their sites.
Do users expect multiple tweets a day? How much social media content is too much? How much of your resources should go toward mobile sites and apps?
Christine Cook, SVP, Digital Advertising Sales, Martha Stewart Living Omnimedia
Gregory Galant, CEO, Sawhorse Media
Jack Rotolo, EVP, North American Sales, Glam Media
Steven Waldman, Editor-in-Chief, President and Co-Founder, Beliefnet
Moderator: Peggy White, Publisher, Double X
