Posting content from various sources is beneficial to many publishers. For one, it helps them attract users with fresh news and opinions without exhausting the resources behind original postings.
What types of content are online destinations utilizing to attract users and advertisers? Is a mix of original, syndicated and user-generated content the best combination? Is having too many voices risky when trying to establish a defined brand? How much of a voice should users be given?
Jim Bankoff, Chairman and CEO, SB Nation
Carolyn Bekkedahl, President and Chief Revenue Officer, Mochila
Brandon Holley, GM and Editor-in-Chief, Yahoo! Shine, Yahoo!
George Stewart, EVP, Branded Ad Sales, Demand Media
Moderator: Lauren Rich Fine, Research Director, ContentNext Media
