Dave Morgan, CEO of Simulmedia, and former CEO of Tacoda, which was sold to AOL for about $250 million, recently caused a stir with an article he wrote in MediaPost titled, Could Twitter Replace Nielsen.
In the article, Dave wonders whether, at some point, Twitter may prove to be an as or more effective, and certainly cheaper, way to measure audiences than Nielsen and other similar services.
His team is currently poking around at Twitter data to see what sense they can make of it. An example can be seen at Fred Wilson’s A VC blog.
Naked Media host Dorian Benkoil had a chance to catch up with Dave, along with John Burbank, CEO of Nielsen at the Advertising Research Foundation Audience Measurement conference, which we produced in NYC last month.