ScribeMedia.org

Rich Antoniello says he’s figured out the formula to make the ever-feisty Complex magazine work on the Web and other platforms. Roger Black has his own designs for ways to present news and information seamlessly on everything from a netbook to the iPhone. With the magazine industry in trouble, even upheaval, what makes it work? And what will work in the future?

I spend a lot of time each week educating customers, friends, colleagues and students on the ins and outs of social media, new media and other transformative tools, technologies and ways of doing things.

Social media sites continue to soar in popularity, turning traditional user communication on its head. Sites are working to keep up with the social media expectations of their users, including actively updating content on social networking and micro-blogging sites to leverage these communities while adding social media elements to their sites.

Posting content from various sources is beneficial to many publishers. For one, it helps them attract users with fresh news and opinions without exhausting the resources behind original postings.

In taking a look at today’s most creative advertising, like Crispin Porter’s Burger King Campaign, it is clear that entertainment companies are playing it too safe. The problem is systemic, entertainment has followed the same credo for years of fishing where the fish are, relying on the same customer base of frequent movie goers for its revenues.

Start a blog, take some pictures, create an amazing video. Congrats on graduating. Now get to work.

Register to attend our next live video webcast, a sit down interview with Betsy Morgan, former CEO of The Huffington Post and Avner Ronen, the opinionated founder of Boxee, a fast-growing media aggregation and social networking startup.

Review of the Ikan V8000 HDMI HD Video monitor.

In the past I’ve pushed brands to produce videos that show off their products. To date, adoption has been slow, which surprises me because video can serve as a powerful piece of marketing collateral. All the hyperbole laced marketing copy in the world can’t compete with a video that shows the features and functionality of a product AND case studies of how the product can be used.

Brands are slowly but surely allocating a greater percentage of their marketing budgets to online initiatives. Even in a tough economy, when marketing budgets are shrinking across the board, a larger percentage of those budgets is going to online campaigns.