Holistic measurement is the subject of intense global interest in the communications industry.
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Reinventing Media Measurement
Brand advertisers know they need to reach consumers on the web. Yet, for many low interest, advertising-dependent brands, the web isn’t working all that well.
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Alan Wurtzel on the Crisis in Measurement
You can’t sell what you can’t measure, and unfortunately our measurement systems are not keeping up with technology and consumer behavior.
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