In this panel, led by BusinessWeek’s Burt Helm, a group of marketing executives talk about building brand credibility and earning consumers’ trust in a recession.
Moderator: Burt Helm, BusinessWeek
Javier Benito, CMO, KFC
Jez Frampton, CEO, Interbrand
Scott Keogh, CMO, Audi of America
Marilyn Merserean, SVP, Cisco
David Webster, GM, Brand and Marketing Strategy, Microsoft
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