The New Economics of Advertising

By Peter Cervieri in Media on October 5, 2009

We worked with Google and Wharton Business School to film many sessions and thought leader interviews from Advertising Week.

This panel was about the changing economics of the Advertising industry. How are agencies being valued today? How does Wall Street currently view this business? What are the emerging forces that will drive positive stock prices? How are the internal economics of agencies changing? A group of top financial minds confront these questions as well as how their answers can help forge an economically viable future for the industry.

CNBC’s David Faber poses the hard questions to a panel which includes two of the most influential analysts of the marketing industry.

Moderator: David Faber, Anchor and Reporter, CNBC

Panelists:
Miles Nadal, Chairman and CEO, MDC Partners
Alexia Quadrini, Advertising Analyst, JP Morgan
Nancy Peretsman, Advertising Analyst, Allen & Co.

Bookmark and Share These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • Facebook
  • Reddit
  • del.icio.us
  • Google
  • StumbleUpon
  • Pownce
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.

Discussion

No comments for “The New Economics of Advertising”

Post a comment