ScribeMedia.org

Talking about change is easy – making change happen in most organizations is ridiculously hard.

I talked to Zadi Diaz, Creative Director, Co-Founder, Smashface Productions and host of Epic Fu at the Streaming Media West conference about how she has slowly and methodically built a sustainable (revenue generating) Web TV business.

Comcast is moving cautiously forward in the digital landscape and is far from airing full shows online at the same time as the episodes air on TV. Cable and Satellite TV operators pay a hefty monthly per subscriber subscription fee so as a content producer Comcast doesn’t want to jeopardize or cannibalize TV eyeballs, which would reduce subscription revenue.

Zappos has embraced online video in impressive fashion. The company produced its first video about a year ago and has since banged out over 8,000 product videos. And it is just getting started.

Mathias Dopfner, CEO of German media giant Axel Springer, argues that the Huffington Post, like other new media outlets, is a derivative publication, benefiting from the time, money and effort traditional news organizations spend on covering world events and breaking news.

AT&T still tries to block the Sling Player from working on AT&T cell phones, such as the iPhone. Sling thinks this is unfair because AT&T doesn’t block others, such as the MLB or the NBA, from selling apps in the iPhone app store that enable and encourage video streaming. AT&T isn’t even handed in deciding which content services it tries to block and which it lets through.

According to Mark Whitten, GM Xbox Live, Microsoft’s goal is, “The entertainment you want with the people you care about wherever you are. It’s easy to find and discover my friends, the content that matters and to interact with the content and friends in meaningful ways.”

MobiTV’s main focus is to help carriers create their own mobile TV networks. So while the company offers a direct to consumer service, its goal is to be the white label engine that powers Verizon TV, AT&T TV, Sprint TV, etc.

As part of a cross platform package, NBC is selling online Olympics ad inventory @ $45 CPM versus the typical $10 – $20 CPM for their network shows. Sponsors cannot buy an online only package. They have to buy the cross platform mix. So what does this mean for the Olympics?