Live from the offices of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States, Naked Media host Dorian Benkoil sits down for live video discussions with IAB president and CEO Randall Rothenberg, Magnify.net CEO Steve Rosenbaum and Blip.TV co-founder and COO Dina Kaplan.
We’re excited to do our first show from the IAB offices as part of our new partnership with the organization. We’ll first sit down with IAB president and CEO Randall Rothenberg to get his take on why “advertising is creepy,” as the IAB says in its new campaign to fend off privacy legislation, and talk about other industry trends and news. Then we’re joined by the founder and head of video platform Magnify.net, Steve Rosenbaum, and Dina Kaplan, co-founder of Blip.TV. We’ll talk about what is and isn’t working in video, about trends in curation and aggregation, details of sponsorship and revenue, and, of course your questions.
Plus, as always, Dorian’s “Shallow Thoughts” on the media, and recent coverage and interviews from industry trade shows.
And, of course: your questions. Send some now and sign in to get an email reminder before the show is live, December 9, 11:30 a.m. ET.
Register now to ask questions and get in on the discussion right away.
About Naked Media
Through interviews with cutting edge leaders and thinkers from the media industry, Naked Media explores the nexus of content, advertising and technology — all with an eye toward measurable goals in the digital age. Naked Media peels back the covers to show in stark reality how it’s done, what media managers are doing even as the landscape shifts beneath their feet. The show may attract some media stars but will not be about their stardom. Rather it’s the goals they are trying to achieve and how they get there. The show’s guests are as likely to be dynamic speakers from small- and medium-sized media influencers as from the behemoths.
Hosted by award-winning journalist and media veteran Dorian Benkoil of Teeming Media, and enhanced through viewer participation, Naked Media cuts through the bloviation, challenges the conventional wisdom and gets at real issues that provide “aha” moments for the executives who are watching and participating. Whether in one-on-one interviews or panel discussions, it will explore a wealth of issues, everything from making money from the latest ad technologies to the privacy issues surrounding behavioral targeting to the buzz around social media and widgets to the financials of media deals.
The show will include a mix of live in-studio interviews, on-site events and on-demand offerings, and will include audience questions and discussion areas.
About the Guests
Randall Rothenberg, is president and CEO of the IAB, which
represents more than 300 leading interactive companies responsible for
selling over 86 percent of online advertising in the U.S. Randall is author of his influential blog “I, A Bee” and the noted book Where the Suckers Moon: An Advertising Story, was a senior director at the Booz Allen Hamilton consulting firm, and spent six years as a journalist and editor at The New York Times. He is frequently quoted in the media, books and scholarly publications, and is a noted speaker and advocate for the industry.
Steven Rosenbaum, is CEO and co-founder of Magnify.net, a video publishing platform that allows Web sites, media companies, and content entrepreneurs to aggregate and curate Web video from a wide variety of Web sources. Rosenbaum is a serial entrepreneur, Emmy Award winning documentary filmmaker, and innovator in the field of user-generated media production. He calls his MTV Series “UNfiltered” the first successful U.S. commercial use of User Generated Video (UGV) in mass media.
Dina Kaplan, is co-founder of blip.tv, an online television network focused on featuring, promoting and monetizing “the best original shows on the Web,” which blip does via the Web, iTunes, and to the TV set through partnerships with FiOS, TiVo, Sony Television, Boxee and roku. Dina, as COO, oversees operations and business development for the company and is also the founder and chair of the New York Founders Club, a group dedicated to promoting the start-up community in New York City.