David Hallerman, eMarketer senior analyst, as quoted by MediaPost, says that the growth in spending for video ads will far outpace any other online format, running between 34% and 45% from 2009 through 2014. The growth rate is the result of video ads moving from the sidelines to center stage, becoming the main form of brand advertising in the digital space.
David led a Seminar at the IAB MIXX conference on Online Advertising that we will post shortly as a part of our Professional Development program. See tease below:
While CPM’s associated with non-premium content such as youtube videos uploaded by users gets between $1 – $15, Dina Kaplan from Blip.TV confirmed that CPM’s associated with premium content are holding their own, at around $40 – $50.
She does not believe that premium content will see a compression in CPM rates in 2010. CPM rates might even rise slowly over time, which would be nice. Advertisers want to connect with niche audiences and are looking for quality content that attracts those audiences.
