Bode Miller raced Monday morning (Pacific Time). The AP news feed showed up on NBCOlympics.com at 12:40pm ET. No video. Not even a photo in the article. The delayed prime time broadcast played on TV @ 8pm, with the mens downhill over at about 8:40pm. Still no video on the site at 10:30 when I last looked before going to bed.
Finally, Tuesday morning, it’s up. Watch here. 15 second AT&T commercial precedes the clip.
I wonder what NBC’s strategy is for posting video clips online.
It seems like NBC is using the site more to share the tape-delayed TV schedule with people than to truly take advantage of the online medium as a distribution channel. Wouldn’t want to cannibalize TV viewership…
