British hip-hop meets garage in this new Sincere music video for the song Pass it Over, which features Ghetts. Music video by Jak FrSH (FrSH Productions).
I talked to Jak, who said:
The inspiration came from the song a great club VIP party environment that everyone would want to be at. We shot it at Ghost night club, in Farringdon, London, because the track has a gritty hard sound to it, which fits the clubs style.
The video was shot the video on the RED One cam, and I cut the footage and graded myself on Final Cut Pro. I didn’t use any special effects in this video as we used a lot of hand-held camera work to keep that messy feel. I used still frames from the footage in the intro of the video, this was to add a party, past event feel to the video. Its there to introduce you to the party.
I would say the most challenging part of the shoot as with all club based videos is time, trying to organize all those people and get what u need in a one day shoot is hard.
