Early Sunday Peter flew from dreary New York City to sunny Carlsbad, California to attend the Interactive Advertising Bureau’s Annual Leadership shindig. His most recent update: “This weather makes me really happy.”
Our reply: Get back to work.
Thanks to kind sponsorship from CPX Interactive, he should be interviewing some of the thought leaders, movers and shakers in the online advertising and branding space. Videos of those interviews will start appearing here later this week.
Seeing how Frank Cooper III, Chief Consumer Engagement Officer, PepsiCo Americas Beverages, kicked off the event by stating, ““We are in the middle of a brand marketing crisis,” we’re interested to see what the debate and dialog turns out to be.
Stay tuned.
