Watch session videos and thought leader interviews from the Advertising Research Foundation Re:Think 2010 conference.
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Dr. Gary Flake, Microsoft Technical Fellow and director of Microsoft Live Labs, returned to the Advertising Research Foundation annual conference to showcase his latest experiment. In this presentation, Dr. Flake discussed the challenges presented by information overload and the opportunities we have to make better use of the growing amount of data that surrounds us.
Rather than assuming less is more, this experiment, called Pivot, was designed to let us view thousands of things at once in ways that are powerful, informative, and fun. By visualizing information in new ways we can begin to discover new insights that were once difficult to find.
