Time once was that video was a bit player in the online journalism experience. As traditional print publications moved online they didn’t have the human resources or technical infrastructure to create great video storytelling. Add a lack of bandwidth for viewers to actually enjoy video if it did exist and you see why the medium was slow to take hold.
Watch all interviews from Streaming Media East.
With today’s explosion of online video storytelling it’s hard to believe that reality existed until only a few years ago.
Craig Duff, Director of Multimedia at Time.com, is and has been a Web video proponent now for years. His goal is true storytelling adapted to the realities of the Web and mobile as a medium.
His strategy, he says, can be found in Pat Benatar lyrics: Hit me with your best shot.
In other words, tell us upfront what the story is about and show us what it’s really like to live with the facts and figures that underlie the news.
Craig and I spoke at Streaming Media East 2010. In the interview above he discusses Time.com’s video journalism strategy, producing content for new platforms such as the iPad and what the future of Web video journalism holds.
An archive of all interviews from that event can be found here.