Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.
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Media and advertising research methods are being reinvented daily. Greater scientific precision is now the rule rather than the exception. Given this, how will biometrics, neuro-science and other innovative research techniques change audience measurement in the near and long term? How are agency media buyers and media sales execs using these methods to extract greater value in negotiating program and commercial audiences?
MODERATOR: David Poltrack – Chief Research Officer, CBS Corporation; President, CBS Vision
PANELISTS:
Dr. Carl Marci – Chief Executive Officer, Innerscope Research
Stephen Sands – President, Sands Research
Dr. Richard Silberstein – CEO, Neuro-Insight
