Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.
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Innovation has never been more important to marketers and content creators. Each day, we uncover new techniques to mine consumer insights and measure multi-media audiences. This panel features discussions with some of the most innovative marketers, researchers, and content creators working today and will highlight some of the techniques with near-term future promise.
CO-MODERATORS:
Greg Kahn – Executive VP, Business Development, Optimedia International
Radha Subramanyam – Vice President, Head of Corporate and Media Research, Yahoo!
PANELISTS:
Neil Cleary – VP. Director of Audience Intelligence & Insight, Allen & Gerritsen
Ed Cotton – Director of Strategy, Butler Shine Stern
Jim Forrest – Senior Vice President, Ipsos Open Thinking Exchange
Steve Kantscheidt – Three Group
Ivan Markman – COO, MarketShare Partners
David Poltrack – Chief Research Officer, CBS Corporation; President, CBS Vision
David Verklin – CEO, Canoe Ventures
