The Neuroscience of Radio Engagement - ScribeMedia.org

The Neuroscience of Radio Engagement

by Peter Cervieri on August 16, 2010 in Advertising

Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.
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Peter Pynta, Director, Neuro-Insight Pty Ltd, shares how radio content and ad break architecture influences ad effectiveness and engagement.

Peter presented at the Advertising Research Foundation Audience Measurement 5.0 Conference.

Peter Cervieri

Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.

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