It is often argued that the interactive space, with its focus on measurement and metrics, has tilted the advertising scales toward “science” and away from “art.” There is, however, another way to see the current evolution of the landscape. Rather than destroying the creative opportunity, the ability to define and target micro-audiences has opened up huge new opportunities in campaign strategy development. In fact, hyper-targeting has given birth to a new marriage of art and science where campaign strategy has become the new creative opportunity in advertising.
Moderator: Rob Rasko, Chief Operating Officer and President, CPX Interactive
Brian Chiger, Digital Strategist, Agencynet
Mike Seiman, Chief Executive Officer and Founder, CPX Interactive
Mary Stack, Vice President, Media Planning and Partnerships, Discovery Communications, LLC
