Gaurav Bhatnagar, Managing Partner, Co-Creation Partners gave a presentation at the Advertising Research Foundation Industry Leader Forum in NYC on getting your organizational transformation to stick. If you want your organization to change from a caterpillar to a butterfly, how do you change the DNA of the organization? How do you transform enough people so that the organization transforms itself and how do you sustain that change?
You cannot force people to choose to transform the way in which they work, but you can create the right conditions for people to choose. Underlying transformation is the need to shift fundamental assumptions and the ability to communicate effectively. Hear Gaurav outline a successful transformational model that will help you effect changes in your organization.
