e-Commerce entrepreneur talks about building an affiliate program and new forms of display advertising.
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Best Buy does the Super Bowl Shuffle
Chief Marketing Officer Barry Judge talks about the companies cross-platform marketing strategy

ACT NOW – Video Advertising at Rock Bottom Prices
Google Video Advertising’s Mike Steib on where to find the value, both online and on TV.

What’s a Journalist?
Let us introduce you to a can of worms: Are citizen journalists and bloggers real journalists? Can they be?

eCommerce for Start-ups and Small Business
Which e-commerce solutions are right for your small business?

With Community Building, Etsy Makes Shopping Personal Again
Etsy, the online marketplace for hand-crafted goods, is just 5 years old and selling hundreds of millions of dollars worth of products. Despite shakeups, they chug along.

Tumblr vs WordPress – Why We Went With…
Question: Why choose Tumblr or WordPress.com to connect with a User Community. Both offer publishing, both offer community, how do you make the call. Here’s what went through our mind when we made that choice for a documentary project.

The Role of Research in Advertising
Research is about generating insights that lead us to better decisions.

Cleantech Scaling to Growth
Cleantech requires significant funding, often larger than traditional vc’s are structured to support.

Embracing Failure in Advertising
ANA President Bob Liodice on the fear of failure and what it means to the brand / agency relationship?

