We sat down with Bob Liodice at the Association of National Advertisers (ANA) Creativity conference and covered a few topics. One topic was the concept of embracing failure. Breakthrough products or marketing campaigns require a little bravery and an acceptance that sometimes you may fail.
How do brands and their agencies foster a collaborative environment where the willingness to fail is encouraged and rewarded? Are failure and risk encouraged in your company? Do you fail fast and learn from it? Or are there road blocks that discourage the occasional swing for the fences?
