We just finished the Advertising Research Foundation (ARF) annual conference. With the ARF turning the big 75 this year, we produced the above video to kick off the conference. The purpose of the video was to give people a history lesson on the organization, and to highlight its purpose and role within the advertising industry going forward.
The Advertising Research Foundation was started in 1936 by the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) to be an independent research entity that serves and works with brand advertisers, their agencies, research companies, media companies and the academic community.
Since 75 years ago was 1936, I tried to create some swingy jazzy music to go under the piece.
Enjoy.
And, of course, some Advertising Research and Advertisements from the 1930s and 1940s…
