A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market.
With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?
Jim Schachter, Associate Managing Editor of The New York Times/NYTimes.com
Among the issues discussed at the event:
- Why Hyperlocal News is poised to become a major business very soon.
- The changing journalism business model. How we got where we are and what does the future hold what kinds of companies will be winners, what business models, incumbents versus upstarts.
- How technological advances have caused profound changes in the world of journalism and what the future of technology might hold for the profession of journalism, including mobile devices/iPad and including economy of scale in content and ad sales fueled by technology.
- How will the changing world of journalism impact advertising and marketing for businesses throughout the country and the world?
- How will recent and developing transactions affect this space (such as Groupon’s $6B offer from Google, rejected)?
Warren Webster, CEO, Patch.com
Panel Moderator:
- Stephen J. Balog, Chief Investment Officer, Executive Vice President, Beacon Trust
Panel Speakers:
- Jim Schachter, Associate Managing Editor of The New York Times/NYTimes.com
- Michael Shapiro, Founder and CEO, TheAlternativePress.com
- Warren Webster, President of Patch Media
- Camilla Cho, VP, Business Development of Outside.in (acquired by AOL / Patch.com about a week after the event)
