Cause marketing is a collaboration between a brand, a non-profit and interested individuals.
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Would you like some fries with your Cause Marketing Program?
SONIC is building their brand by positioning themselves to everyday people and by giving back to their local communities.
Magical Marketing Beans
Marketing is no longer a spectator sport…it’s a contact sport. Think Roller Derby.
Dell Social Media – Linking Conversations to Sales
Analyzing social media data and correlating social media conversations that mention the brand to actual purchases.
Coca-Cola Taps Into Real-time Social Data
Coke takes us on a high speed, data-infused action thriller.
Robert Groves on the 2010 US Census
What are the key takeaways of the 2010 Census for business, media and advertisers?
In Pursuit of a More Efficient and Effective Media Strategy
The Future is Now: CBS research holds great promise for helping advertisers optimize their media buys within and across all media.
Balance Transparency, Information, and Life On Twitter
EXPRESS CMO outlines the fashion brand’s digital strategy for 2011.
Bring Social Conversations back to your Web Site
Take advantage of social APIs to develop community on your Web site.
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