In Pursuit of a More Efficient and Effective Media Strategy - ScribeMedia.org

In Pursuit of a More Efficient and Effective Media Strategy

by Peter Cervieri on April 13, 2011 in Advertising

The above video is from the Advertising Research Foundation annual conference. Register now for Audience Measurement 6.0 on June 13 – 14 in NYC.
Register Now

In the first public exposure of its landmark study, presented at the Advertising Research Foundation (ARF) annual conference, CBS reveals a Cross-Media Receptivity Model that holds great promise for helping advertisers optimize their media buys within and across all media starting today.

The Media Receptivity Landscape is a segmentation of consumers with regard to their media consumption preferences (Segments, Need States, and Media Content Palates) based on Nielsen TV, Online, Nielsen IAG and Nielsen Catalina information.

By mapping Advertisers’ core prospects defined by attitudinal and behavioral demand, not just demographics, learn how the efficiency and effectiveness of advertising can be enhanced immediately.

Speakers

David Poltrack – Chief Research Officer, CBS Corporation
Kevin Bowen – Principal, The Cambridge Group

Peter Cervieri

Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.

Comments 1

Name:

Email:

Website:

Message:
April 13, 2011 at 11:12 pm, In Pursuit of a More Efficient and Effective Media Strategy « « Big Engine Media Big Engine Media said:

[...] more: In Pursuit of a More Efficient and Effective Media Strategy Bookmark on DeliciousDigg this postRecommend on FacebookBuzz it upTip on HyvesShare on [...]

Tags

From Our Partners

Around the Web

Publishers on Publishing WikiLeaks (via various)
On Architecture and Music (via TED.com)
Infographics: Mapping the Social Web (via XKCD)

Creative Commons License

©2013 ScribeLabs
under a Creative Commons Attribution-
Noncommercial 3.0 United States License.