The above video is from the Advertising Research Foundation annual conference. Register now for Audience Measurement 6.0 on June 13 – 14 in NYC.                               
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The 2010 U.S. Census will confirm the United States as a multicultural nation. What are the key takeaways of the 2010 Census for business, media and advertisers who are looking to serve these increasingly diverse and dynamic markets? How does the aging American population mirror and merge with global and multicultural trends?

Dr. Robert Groves, Director, U.S. Census Bureau spoke at the Advertising Research Foundation annual conference in NYC.

Speakers

Dr. Robert Groves – Director, U.S. Census Bureau
Guy Garcia – CEO, Mentametrix