Shopper marketing is heating up. “Local” marketing is heating up. At the digital crossroads of Retail and Local marketing are two scorching hot companies – Groupon and foursquare. Ted McConnell, EVP, Digital, ARF, asks both companies how they plan to help retailers grow volume and margin, how they obtain insights using their data and what the implications of “local” mean in a Mass Marketing driven economy.
Ted McConnell – EVP, Digital, ARF
Lee Brown – SVP, National Sales, Groupon
Naveen Selvadurai – Co-Founder, foursquare