Timothy Wu, noted Internet expert and author of The Master Switch, believes that the Internet is slowly moving into an age of greater consolidation, following the footsteps of the radio, film and other information industries before it.
The current stage is characterized by serious tension between four or five platforms – Google, Facebook, Apple, Amazon, Microsoft – striving for dominance.
What business models – open or closed – will have the upper hand? Will platforms based-on per unit sales or advertising-based models triumph? And what does it all mean for advertisers?
Presented by Timothy Wu, Professor of Law, Columbia University and Author of Master Switch: The Rise and Fall of Information Empires