The above video is from the Advertising Research Foundation annual conference. Register now for Audience Measurement 6.0 on June 13 – 14 in NYC.
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Science is getting harder. Finding notable, new facts is getting harder.
So how can we increase our capacity for breakthroughs and insights? What can new disciplines like neuroscience teach us about the innovation process?
In this presentation, Jonah Lehrer, Contributing Editor of Wired and Author of How We Decide, explores creativity from a scientific perspective and discusses questions such as why we have our best ideas in the shower.
