Impact on attitudes & purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
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5 Challenges to Accelerating Marketing to Real Time
Shiv Singh of Pepsi discusses the power and challenges of real time marketing.
Going from “In Your Face” to “In Your Brain”
Brian Mayer discusses the University of Phoenix’s transition to content marketing.
Turbocharging Brands with Crowd Sourcing
Liz Boone, Global Director for Digital and Social Engagements at General Motors, on social media engagement.
Using Employee Perspectives to Improve Consumer Engagement
Susan Jurevics, Sr. Director of Marketing at Sony on turning employees into brand evangelists.
The lifespan of online content is nasty, brutish and short
The lifespan of online content is nasty, brutish and short. What to do?
How Companies Win
The Way Your Company Won in the Past is Very Different than the Way it Will Win in the Future
Getting to Powerfully Creative Ads Through Creative Business Strategies
Chuck Porter – Chairman, Crispin Porter + Bogusky shows us how.
Nielsen’s David Gill on Where Tablets Are Now
Should advertisers and marketers be bearish, bullish or agnostic with Tablets?
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