Audio: David Gill - Internet Week 2011 NYC


The above video interview is from Internet Week in NYC.                            Sponsored by brands, webtv, webisodic series, content marketing, consumers, eyeballs, display advertising, ana, association of national advertisers, iab, 4as

It's Internet Week in New York and we had a chance to meet with Nielsen's David Gill after he spoke on a panel called Marketing and Media Opportunities in the New Tablet Habit.

Topics in this Podcast:

  • Bringing a research angle to tablets with metrics and numbers.
  • Who are tablet owners and how is that changing.
  • What it means that tablet adoption is "normalizing" by moving behind the early adopters.
  • Who's on what platform at what time of the day.

Run Time - 7:08

Image: Geek And Poke via Creative Commons.