It's Internet Week in New York and we had a chance to meet with Nielsen's David Gill after he spoke on a panel called Marketing and Media Opportunities in the New Tablet Habit.
Topics in this Podcast:
- Bringing a research angle to tablets with metrics and numbers.
- Who are tablet owners and how is that changing.
- What it means that tablet adoption is "normalizing" by moving behind the early adopters.
- Who's on what platform at what time of the day.
Run Time - 7:08
Image: Geek And Poke via Creative Commons.