The above video is from the Advertising Research Foundation annual conference. Register now for Audience Measurement 6.0 on June 13 – 14 in NYC.
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Chuck Porter – Chairman, Crispin Porter + Bogusky spoke at the Advertising Research Foundation annual conference. Gain insights into the world-class process that Crispin Porter + Bogusky uses to get to their unique record of consistently successful campaigns.
Why is CP+B’s investment in understanding cultural connections differentiating? What is the process and role of research that gets CP+B to creative business strategies and solutions? Chuck Porter, chairman of CP+B, also discusses how his teams get to ads that are as powerfully “creative” as the business strategy.
