The above video is from the Advertising Research Foundation annual conference. Register now for Audience Measurement 6.0 on June 13 – 14 in NYC.
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Charlie Sheen knows how to win. Does your company? How do you get a little of the tiger blood, ordinance dropping f-18 mojo pumping through the corporate culture?
The Way Your Company Won in the Past is Very Different than the Way it Will Win in the Future argue David Calhoun – CEO, The Nielsen Company and Rick Kash – Chairman, The Cambridge Group.
The events of the past few years go well beyond the financial realities of a recession. The growth in emerging markets, the revolution in social media, and the changing consumer all combine to define a new economy. How companies will win in the future is going to be very different than how they’ve won in the past.
- The U.S. and the rest of the developed world will face a business economy driven by three critical factors:
- Global oversupply in virtually all manufacturing sectors
- Flat to contracting demand for the next three to five years in the developed world
- A systemic change in how consumer demand will be formed, communicated, aggregated and satisfied
Dave Calhoun, CEO of Nielsen, and Rick Kash, the Chairman of The Cambridge Group, authors of How Companies Win, create a call to action as they outline the new business model for how companies will win today and tomorrow.
They also define the new leadership role for marketing research and marketing as companies transform and adapt to the realities of the new demand economy and the primacy of demand.
