ScribeMedia.org

Matt Gillian, cofounder of Simple Geo, discusses the increasingly important role of location-based services in apps.

Walter Carl reveals results from ChatThreads’ live tracking studies related to social media.

Is TV ad engagement better when consumers are highly engaged in the program in which the ads are placed? Maybe so, maybe no.

‘If you can’t measure it, you can’t monetize it,’ says Steve Lanzano of TVB about mobile video.

ESPN programs across all five major media delivery systems — TV, radio, Internet, mobile and print.

Find out how P&G is focused on education, communities, and making quicker decisions.

Duane Varan of the Disney Media & Advertising Lab, on the impact of 3D TV on viewers, and new media research paradigms.

This new breed of metrics includes click-throughs on web pages, search lifts, and site visitation.

Consumers frequently seek video programming based on platform convenience. What this means to programmers and advertisers…

Jane Clarke, Coalition for Innovative Media Measurement, on the coalition’s quest to improve understanding of cross-platform media consumption.